Writer, trainer, business storyteller
Sharon Tanton is a strategic story teller and content coach, and the chief wordsmith behind Valuable Content.
Co-author of the Valuable Content Marketing book, she helps businesses get their story straight, and tell it in a way that connects with people.
As an ex-English teacher, Sharon is a skilled trainer, committed to showing owners and marketers how to create exciting, helpful and emotionally resonant content.
The work Sharon loves to do and the value it brings
There’s nothing Sharon likes better than untangling a complex proposition and coming up with a narrative that sings. With a special skill for turning dry or complex information into engaging stories, she helps clients create compelling content to spread their ideas, engage readers and win business.
On a mission to stamp out factory-farmed marketing, Sharon would like more companies to be human and loveable.
Sharon’s valuable content story
Sharon is a strategic and creative copywriter and coach, with a background in teaching English.
“In my early career, I worked for the BBC and interviewed people for documentaries. This kindled my passion for telling stories in real human voices—whether it’s a veteran talking about the Second World War, a mother sharing stories about her life in poverty, or an entrepreneur blogging about his lifework.
I was an English teacher for a time too. Teaching teens about grammar and literature certainly taught me how to capture attention!”
Before linking up with Sonja at Valuable Content, Sharon was Brand Manager at an award-winning Bristol communications consultancy. She helps companies get their stories straight, and tell them in ways that audiences appreciate.
She’s a wordsmith and ruthless editor, and understand how to tickle, touch and dazzle readers with words. One of Sharon’s most read blogs “5 ways to kill your book club” inspired features in the Telegraph, and on the Today programme and The World at One.
Get in touch http://tadalafiltablets.netwith Sharon:
- If you’re looking for a way to describe what you do that wins you the right kind of work.
- If you’re looking for help shaping the right words to communicate the story of your business or organisation.
- If you want to make content marketing work but don’t know what to write.
- If you want to get your message and proposition clear.
- If you want ideas and expert creative copywriting for some really high value content.
- If you want a training course or workshop on how to write valuable content such as blogs.
Life outside work
Sharon lives in Bristol, UK with her partner Bill and one of their eight children. She has written a novel, enjoys walking her dog, loves growing tomatoes and makes a mean chilli jam.
I love working with Sharon. She has great ideas, which means that she can take any subject matter and turn it into a compelling story. It’s a rare skill to be able to make every word count, and Sharon has this. Quick to understand the brief, and more than that, improve on it, Sharon can deliver the editorial goods.
Insightful, quick and creative, Sharon takes the time to understand us as an agency. We’ve worked with her on a number of client projects, including work for Sainsbury’s, Bottelino’s and the Paljakka Resort Hotel – the development of large resort in Finland. She has written copy for brochures, websites, newsletters and branding material. Her editorial support with presentations has led to us landing a very big new client. Sharon’s currently working on Creation’s new identity, and I’m looking forward to a long working relationship together.
I’ve worked with Sharon on many occasions and she is the person I go to first for any writing or branding project. Clever, perceptive and strategic, she understands the best way to get a message across and has a sharp creative mind. Her writing is always clear, succinct and memorable. And she makes great cakes.
Thanks to Valuable Content, the Coull website is now a resource hub and the roadmap is in place so that we can scale that up in terms of adding great content. Sharon was able to edit vast swathes of content and make it easy to understand for the audience.
Sharon is a talented copywriter and creator of compelling creative messages. I’ve been really impressed by her ability to present complex and often highly technical products and services in a matter of fact, easy to digest and understand way.