How to get the tone of your writing very wrong indeed
Getting the right tone of voice for your communications and content is one of the trickiest aspects of business writing. It’s very easy to get […]
The Valuable Content blog
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Why we hate Valentine’s Day
Sitting at a table for two on the evening of February 14th ought to be romantic, but it very often isn’t. Just one glance across […]
Stand up and be counted. The return of the manifesto!
Belief is back When you think of a manifesto what comes to mind? Has politics soured your view of these brave public statements of aims? […]
Why valuable content is the gift that keeps on giving
Like all good gifts, valuable content takes a lot of thought. But it’s worth it. Why creating something extra special will repay your efforts.
Are you embarrassed by your website?
It’s often not the hard business evidence that drives people to contact us to talk about planning a new website. It’s something far more human.
Having a bad website is like having a really messy house. You avoid taking people there. And even though it’s bad for business, it’s often embarrassment that finally flicks the switch between ‘we really must get round to doing something about it’ to ‘we need to do it NOW.’