Website Audit – the first step to mastering your digital universe
If you’re serious about getting your website and digital marketing universe sorted you’ll need a plan of action. A website that’s not working can be […]
The Valuable Content blog
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Is your website one of the undead?
Is your website a little shop of horrors? Are there cobwebs on your home page and dust on your news pages? Are there audible creaks […]
How to write headlines that make people read your content
Did that headline get your attention? I hope it did. Writing effective headings is not easy. This one is very much of the “it does […]
I feel your pain. Should marketers choose their words more carefully?
Yesterday Sonja and I got the same email from a Linkedin group at the same time sitting side by side in the same office. She […]
Not ‘what?’ but ‘why?’ 5 reasons your website needs a story.
Your business needs a story. Some good words that explain why you do what you do – a hook that helps people remember you, understand you, and talk about you to others. Here’s how to do it.