by Sonja Sharon | Jan 14, 2021 | Writing & creativity
Tags: Andrea P. Howe, benefits of blogging, blogging and wellbeing, Henneke Duistermaat, joy of writing, wellbeing
Journaling is a well documented practice for boosting personal wellbeing, but how about business writing – blogging and other forms of valuable content? Can the simple act of writing for your business make you happier, and keep you sane too?
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by Sonja Sharon | Dec 18, 2020 | Content creation, Content marketing, Writing & creativity
Tags: Content lessons, Covid content
When the whole world goes into collective shock, what did it mean for your content? What connected? What repelled and got ignored? Here are the biggest lessons for the way we communicate with our communities and clients in 2021.
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by Sonja Sharon | Nov 5, 2020 | Content marketing, Marketing & business development
Tags: Content 2020, Content lessons, Covid
We’ve been thinking. So much has happened in the last 18 months. What have we discovered about the content challenge and opportunity to take forward from these most crazy of times?
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by Sonja Sharon | Jun 12, 2019 | Content marketing
Tags: Content lessons, Content marketing lessons
Creating valuable content is a fascinating challenge. Here are 25 of the biggest content lessons we’ve learned in the course of our work to date. From strategy and principles to just being plain nice, here’s how to make your content work for you.
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by Sharon Tanton | Dec 10, 2018 | Marketing & business development
Tags: B2B content marketing, campaignable content, content marketing and sales, joined up sales and marketing
Campaignable content is high value and highly targeted. It’s not a new idea, rather it’s where old-fashioned sales campaigns meet newfangled content marketing. Here’s what it looks like and why you need it.
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by Sonja Jefferson | Dec 3, 2018 | Marketing & business development
Tags: Bristol Content Group, change communications, Change management, Jo Twiselton
How do you get people on board during business change? Communication tips for marketers and digital leaders on winning hearts and minds through the change process.
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by Sonja Jefferson | Nov 26, 2018 | Marketing & business development, Message, story & positioning
Tags: Bogdan Florea, growth strategy, mission, Purpose, Romania, UiPath
So many important lessons from UiPath, Romania’s first billion-dollar startup. How a focus on purpose, collaboration and a willingness to share their knowledge has fuelled phenomenal growth.
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by Sonja Jefferson | Nov 26, 2018 | Featured VC award winner, Message, story & positioning
Tags: Content marketing lessons, UiPath, Valuable Content Award
UiPath is the fastest growing enterprise software company in history. Their content has helped to propel them to worldwide success. A well earned Valuable Content Award with huge lessons here.
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by VC | Nov 21, 2018 | Content marketing, Uncategorised
Tags: Bob Burg, coaching course, generosity, Jeff Walker, Valuable Content course, Valuable Content Formula
The very best way of increasing your impact is by being even more helpful, digging deeper into your knowledge, and generously sharing what you know with your people and the wider community.
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