90% answers to content and marketing questions, 10% guest posts and rants, our blog is more jam packed with fruity goodness than a WI jam stall.
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So many important lessons from UiPath, Romania’s first billion-dollar startup. How a focus on purpose, collaboration and a willingness to share their knowledge has fuelled phenomenal growth.
UiPath is the fastest growing enterprise software company in history. Their content has helped to propel them to worldwide success. A well earned Valuable Content Award with huge lessons here.
How well positioned is your business? Have you got a positioning problem, or a marketing problem? Take the Valuable Test and find out.
Getting your strategic concepts muddled? Here’s my way of being clear whether I’m talking vision, purpose or story.
Which words matter most for your business? Is it your strapline? Your ‘About’ copy? The words you use to describe what you do? Or does it go deeper than that. Here’s our view on what to prioritise.
What does your business do? What are you selling? These are tough questions to answer. Here’s how to sharpen up your sales offer and communicate it in language your customers will love.