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When the whole world goes into collective shock, what did it mean for your content? What connected? What repelled and got ignored? Here are the biggest lessons for the way we communicate with our communities and clients in 2021.
My 3 worst ever speaking performances revealed. With big lessons we can all learn – as public speakers, and for all other forms of content we create and share.
Your services pages should make you look both indispensable and buyable. Here are some valuable tips on how to write yours right and persuade ideal customers to take action.
The words on your website have to work hard. They need to instantly reassure a visitor that they’ve landed in the right place, and encourage them to stick around to explore your products or services. How do you make yours irresistible?
Every website has a different story to tell, and needs a multitude of different words to do it. Which words does your website need?
Content is the very soul of your website. How do you tackle the crucial content part of a new website build and create great content people love? Think content first. Here’s a quick guide and checklist for your project.