Sonja Nisson

More than ever, organisations big or small need re-assurance, insights and a direction to help navigate through the markets they operate and reach their audiences. Sonja has a unique ability to articulate and provide clarity as to the right direction an organisation needs to go.

Not only does Sonja provide the strategy, but she also takes a practical approach as to what needs to happen day to day and how it meets the needs of an organisation, its employees and winning over the wider requirements and objectives.

Effective business communications is a “Must Have” in today’s competitive connected work environment. Sonja’s ability to empathise with potential clients, know where they reside and how to best communicate to them and through what channels. She is pro-active and understands how best to achieve business objectives through digital marketing.

Sonja is a leader in this field, her calm and friendly manner makes her an ideal team player. I’d recommend Sonja without hesitation. She’s got the talent and she’s a seasoned pro…a real asset for any team.

If you are scratching your head about how to market your business in this topsy turvy world of digital, then Sonja is definitely someone you should talk to.

First of all, you’ll get on; she’s one of those people who lights up a room and radiates positive energy every time you meet her. And second, she will talk to you in language you understand about how to kick start content for all those online channels that are embarrassingly inactive and unengaging at the moment.

So if you are looking to finally get to grips with your digital strategy and start getting a return on your website, I’d thoroughly recommend you contact Sonja.

I was so pleased to have Sonja join us at the HOW Interactive Conference. Her insight into content strategy is invaluable, but what strikes me as her greatest strength is her keen sense of context. She truly understands what it means for an organization to redefine itself, and her unique blend of warmth, empathy, wit, and intelligence make her the perfect guide through what is often a disorienting, difficult, and discouraging paradigm shift. Sonja’s finely-crafted talk deftly won her the hearts and minds of the discerning designers in our audience. I would recommend her in an instant to any event or organization needing a perspective on content and digital marketing.

I hired Sonja and her team to help me develop the new website for The Get Real Project–one of the best decisions I’ve ever made. Sonja is thoughtful, conscientious, resourceful, and insightful. I’m absolutely thrilled with what we created together and look forward to a long-lasting partnership.

“I hired Sonja Jefferson of Valuable Content as a consultant to lead the design and development of the University’s first content strategy. We wanted to understand how we could use content to better support the student journey around applicant engagement and conversion, and so meet our strategic international student recruitment goals. Sonja brought deep content strategy and content marketing expertise and an outside-in view, which meant she could ask awkward but very salient questions, which, in a university context, is what is needed to make real change. The work facilitated an improved collaboration between offices, for a joined up strategy that cut across internal silos, delivering an approach to our content which was truly student-first.”

Sonja is the person you want at the table, working at a strategic level to help a business understand and embrace content marketing. She can look at MD in eye and make strategic recommendations that will take that business forward. And, what’s more – she’s a pleasure to work with!

I always look forward to meeting with Sonja. Not only does she bring deep level expertise in all things ‘content’ related, but she always comes into a room with energy and a can do attitude. She is easy to get on with, clear in her advice, and has a knack of empathising with everyone she meets. That is an important quality in an advisor, as we are usually grappling with a multitude of colleagues and a variety of views. Sonja makes everyone feel listened to and important, and then draws the threads together into a single solution.

Sonja has a great knack for helping you take a step back, away from the nitty gritty details, to revisit what it is that you’re trying to achieve with your content marketing. It was a real pleasure working with her on building out our content strategy at Moonfruit and I do hope we can work together again some time – I’ll certainly recommend Valuable Content to anyone looking for an outside perspective on their content efforts.