by Sharon Tanton | Sep 9, 2013 | Message, story & positioning, Websites
Tags: Business websites, story telling, tell your story, Web design, your business story
Your business needs a story. Some good words that explain why you do what you do – a hook that helps people remember you, understand you, and talk about you to others. Here’s how to do it.
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by Sharon Tanton | Jul 26, 2013 | Websites, Writing & creativity
Tags: Content, Content-led websites, Death to Lorem Ipsum, lorem ipsum, No Lorem Ipsum, put content first, web content, Web design
If you want your website project to fail, design the pages using lorem ipsum instead of real content. We’re on a crusade to champion brilliant content and rid the web world of lorem ipsum. Are you with us?
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by Sonja Jefferson | Aug 6, 2012 | Websites
Tags: company websites, Lead-generating websites, web content, Web design, website writing
Your website is the heart of your business communications. To make it work for you, it needs to be able to engage web visitors with […]
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by VC | Nov 17, 2010 | Websites
Tags: Web design, website
We put this important question to some of the best designers in the West. Read on for their answers. “Usability and utility, i.e. hierarchy, positioning, […]
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by Sonja Jefferson | Oct 7, 2008 | Content marketing, Websites
Tags: Content first, Content-led websites, web content, Web design, what customers want, Wireframing
If you’re thinking about investing in a new business website, think content first. What do you and your customers want from your site? The colour scheme can wait.
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