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The words on your website have to work hard. They need to instantly reassure a visitor that they’ve landed in the right place, and encourage them to stick around to explore your products or services. How do you make yours irresistible?
I’m writing this from my bed in the Premier Inn, with a misty view over the Albert Dock in Liverpool. It’s 6am, and I really […]
The Imposter Syndrome holds back many would-be brilliant bloggers. Here’s how to deal with it, get over it, and start blogging.
Writing strikes a chord when the writer seems to encapsulate something you were thinking already. They capture an idea that was swirling around in your mind, and they skewer it perfectly. That’s it, you think! That’s what I meant to say! That’s what I need to do!
Selling professional services is tough. With no physical ‘product’ to demonstrate it is really hard to prove your unique expertise and set yourself ahead of […]