Valuable content marketing workshops to inspire action

Get the knowledge, take informed action

Want to make your content more valuable? Keen to understand how content marketing can work for you and how to get it right? Skills yourself up with a workshop from the authors of the Valuable Content Marketing book.

If you’re looking to improve your content for better results then a content marketing workshop is a great place to start. We run workshops and training onsite at your company or you can attend on of our open content workshops and events in Bristol, UK.

Skill yourself up and improve your content

Valuable Workshops are fun and interactive, with plenty of examples and powerful exercises to get you and your team inspired and equipped to make a difference when you go back to their jobs. People leave fizzing with practical ideas to improve their content and deliver real value to customers.

Get knowledge and inspiration to underpin your marketing strategy and help you make big strides forward with your content. Good for businesses who are serious about making content marketing work and want to have some fun along the way too.

“Thanks so much for the workshop yesterday. EVERYONE found it valuable and on point so it’s all been very worthwhile.”

Calvin Lau

Product Marketing Manager - Think with Google, Google

Download an overview of our workshops

About your workshop leaders

Sonja Jefferson and Sharon Tanton are authors of the award-winning Valuable Content Marketing book. They’ve provided workshops and training for Google, the Digital Business Academy, Institute of Digital and Direct Marketing, University of Bristol, conferences in the UK and US as well as for businesses large and small.

Find out more

Example workshop outline

How to supercharge your content (so more people read and take action)

Looking for an inspiring and useful workshop to improve your content so it’s more engaging, relevant, interesting and actionable, to help your business meet its goals?

  • Where are you in the Land of Content now? What needs to change?
  • Content vs. valuable content – what makes content valuable?
  • Examples of businesses (big and small) winning with their content.
  • How purpose drives engagement and trust.
  • Think like a customer – exercise to frame who are you writing for and what are they really looking for, from you
  • How to plan and structure your content to give it the best chance of success.
  • Checklist to take away – is this content valuable?

Other workshop topics include: content marketing strategy, content writing and blogging, social media, website planning.

Is a content marketing workshop the right route for me?

✓ Yes, if you learn best by doing, not just listening. Our workshops all involve exercises that get you thinking, talking and taking action.

✓ Yes, if you want to motivate and inspire your team to make content marketing work for your business.

✓ Yes, if your team would benefit from a focused intervention in a particular aspect of content marketing – e.g. creating customer-focused content, using social media effectively, blogging for business.

✓ Yes, if you’re working as an adviser or agency, and you want a good grounding in content marketing strategy to help your clients.

✓ Yes, if you want to see how other businesses are winning with content marketing – with practical takeaways to apply to your business.


How much does a Valuable Content workshop cost?

Attending an open workshop costs c £200 for a half day session > Workshops and events programme here

For design, delivery and preparation of a bespoke Valuable Content workshop at your offices or event in the UK – typical cost in region of £3750 to £5000 + VAT and travel (half day, up to 20 people).

Delegates get a practical workbook and signed copy of our award-winning book Valuable Content Marketing – how to make quality content your key to success.

Costs for workshops outside UK TBA, to include travel and accommodation.

“Fun, inspiring and downright useful – Valuable Content’s content strategy workshop got our agency fired up and clear on how to make progress.”

James Caig

Head of Strategy, True Digital

Let's design a workshop that's right for you

“I was so pleased to have Sonja join us at the HOW Interactive Conference. Her insight into content strategy is invaluable, but what strikes me as her greatest strength is her keen sense of context. She truly understands what it means for an organization to redefine itself, and her unique blend of warmth, empathy, wit, and intelligence make her the perfect guide through what is often a disorienting, difficult, and discouraging paradigm shift. Sonja’s finely-crafted session deftly won her the hearts and minds of the discerning designers in our audience. I would recommend her in an instant to any event or organization needing a perspective on content and digital marketing.”


Chris Butler

Program Director, HOW Interactive Design Conference, Chicago


“I just wanted to say thank you Sonja and Sharon for the Master Class at the event on Friday.  It was a really successful day and the feedback about all the sessions has been really excellent, but yours seems to stand out – lots of comments about how useful your session was.”


Caroline Marshall

Director, Bristol Media

“We invited Sharon and Sonja of Valuable Content to run a workshop on content strategy as part of this year’s UXBristol conference. They produced one of the best workshops I have seen in the three years of UXBristol. Basing the workshop around creating a strategy for a real local business, and inviting the business owners to actively take part on the day, was an inspired approach and really brought the workshop to life. The use of a graphic designer to create live sketch-notes and diagrams during the course of the session was incredibly powerful and engaging. I would highly recommend their workshops.”


Stuart Church

Conference Organiser, UX Bristol

“Excellent – well worth attending. Will help those new to content marketing understand its value, as well as providing guidance on best practice to help more seasoned marketers maximise the effectiveness of their content campaigns.” Senior Marketing Manager

“Great course, very informative. Provides actionable outcomes.” Marketing Director

“A really useful and enjoyable course. Friendly, useful, pitched and styled at the right level for us it gave us actionable advice.” Owner of architects practice

“Inspiring training that will make you change your approach to marketing.” Marketing Manager

“Really good foundation to the topic, with excellent plan for taking it forward.” Marketing Director


Feedback from workshop delegates

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