Novatech wins Valuable Content Award for very sociable social media
As many of you Twitterites will recognise, most company Twitter feeds are fairly soulless places. At the very bad end they are nothing more than […]
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Should sales follow up content marketing?
The scenario: A few weeks back a friend sent me a link to a short guide on content marketing. I’ll read anything on this subject […]
Quick test: how self-oriented is your website?
Take a look at your business websites or marketing material and try this simple test. How much of the wording is devoted to promoting the […]
Marketing Trends at the British Library
Sharon and I are proud to have been part of a new marketing event run by our publishers Kogan Page last week. Marketing Trends at […]
Stop it with the self-promotion: put your customers first
If there’s one thing I’ve learned about marketing over the years it is this. As proud as you may be of your company / product […]