We’ve been thinking. So much has happened in the last 18 months. What have we discovered about the content challenge and opportunity to take forward from these most crazy of times?
The Valuable Content blog
90% answers to content and marketing questions, 10% guest posts and rants, our blog is more jam packed with fruity goodness than a WI jam stall.
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Campaignable content is high value and highly targeted. It’s not a new idea, rather it’s where old-fashioned sales campaigns meet newfangled content marketing. Here’s what it looks like and why you need it.
How do you get people on board during business change? Communication tips for marketers and digital leaders on winning hearts and minds through the change process.
Where should responsibility for content sit within an organisation? Who ‘owns’ content strategy and makes decisions on the ideas you share as a business? 10 marketers and business leaders give their expert view.
How do you tackle the huge range of content options out there? Is there a workable framework for your content planning? Try this simple 3 pillar formula from Margaret Magnarelli of Monster.com.