What’s the point of creating content?
Kick off your content thinking for the year by setting clear, motivating goals. What do you want your content to do for you and why? Here are 7 surprising content marketing goals to consider.
The Valuable Content blog
90% answers to content and marketing questions, 10% guest posts and rants, our blog is more jam packed with fruity goodness than a WI jam stall.
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What does it take to be a great Head of Content? Interview with James Ainsworth
With the rise of content marketing a new role has emerged – Head of Content. So what does it involve? Valuable Content Award winner James Ainsworth of The Real Adventure Unlimited explains.
How to market your small business (if you’re not a natural marketer)
Good marketing puts you in control of the work you do. Here’s how to approach marketing in a way that feels doable and right, to help your small business thrive.
How to write sales proposals that get a big fat YES!
If you really want to inspire, motivate and persuade with your sales proposals then try following the 10 valuable principles. Use them to up your win rate, and make proposal writing less of a drag.
Lessons in community engagement – Valuable Content Award for Scilly Sergeant Colin Taylor
In an age when many organisations are still confused by social media Sgt Colin Taylor and the Isles of Scilly police force get it right. Big lessons from our latest Award winner.