Confessions of a convert to content marketing
Jim O’Connor is one of the most talented copywriters I know. He has been writing copy for about 20 years and only came across the […]
The Valuable Content blog
90% answers to content and marketing questions, 10% guest posts and rants, our blog is more jam packed with fruity goodness than a WI jam stall.
Help yourself. Tuck in. And if you'd like to get your hands on even fresher updates, sign up to the Valuable Content Club and enjoy them hot out of the oven.
Build relationships before you sell – with valuable content
The advert above first appeared in Business Week in 1958 – yes that’s right over 50 years ago! The moral of the ad’s story was […]
Selling and marketing in a world with little trust
Charles H Green explains how we can become more trustworthy in our sales and marketing approach, and why giving content away generously, for free will make you stand out like a beacon.
How to create a lead generating, high performance website
A guest post by marketing strategist Sean McVey of Hinge Marketing Professional services firms are changing the way they think about and use websites. Not […]