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We talk a lot about how businesses should create content for their websites that is genuinely useful to their customers. “Buyer behaviour has changed,” we say: “their first […]
Congratulations on your decision to write a business book. Once you have made the momentous decision to get on and write your book, the temptation is to […]
If you want your book to be published by a commercial publisher, the critical thing you need to do is make it easy for them […]
Autoresponder email sequences are an underused lead generation tool for many of us in the small business world, and, if written well, a great example of valuable content in action. […]
Heather Townsend is going to be a published author. She has recently been signed by FT Prentice Hall to write ‘The FT Guide to Business […]