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Journaling is a well documented practice for boosting personal wellbeing, but how about business writing – blogging and other forms of valuable content? Can the simple act of writing for your business make you happier, and keep you sane too?
When the whole world goes into collective shock, what did it mean for your content? What connected? What repelled and got ignored? Here are the biggest lessons for the way we communicate with our communities and clients in 2021.
Not every piece of writing needs to be short, but in many places short copy is vital. Here’s how to make your web copy short and sweet.
The words on your website have to work hard. They need to instantly reassure a visitor that they’ve landed in the right place, and encourage them to stick around to explore your products or services. How do you make yours irresistible?
Every website has a different story to tell, and needs a multitude of different words to do it. Which words does your website need?
What’s the difference between copywriting and content writing? Does it matter? How do you ensure you hire the right writers for your website project?