The 4 pillars of a successful business website
I’m often asked to evaluate a business website before we get down to rewriting the content. As an independent outsider it’s easier to give a […]
The Valuable Content blog
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How to write valuable white papers to generate leads and increase sales
“The well-written white paper is a super weapon in your marketing arsenal.*“ Despite its many benefits, the white paper is still an underused promotional resource for professional […]
How to get more clients in the digital age – inspirational ideas from Seth Godin
I missed an event last week. Seth Godin, described by many as one of the most intuitive marketers of the day, led a talk at […]
My Twitter experiment
I first set up a Twitter account in October last year, but to be honest I was fairly sceptical about its worth. I’d seen the […]
Write articles for your clients that build the love and shorten the sales cycle
Article writing is an incredibly powerful lead generation tool for any consultancy or professional advice firm. An incisive, well-written article will help to get attention […]