Want more client inquiries? Fix these 6 pesky website mistakes
Gill Andrews identifies the six most common website mistakes that repel potential clients and shows you how to fix them.
The Valuable Content blog
90% answers to content and marketing questions, 10% guest posts and rants, our blog is more jam packed with fruity goodness than a WI jam stall.
Help yourself. Tuck in. And if you'd like to get your hands on even fresher updates, sign up to the Valuable Content Club and enjoy them hot out of the oven.
“We’re making sales so what’s the point of investing in our website?”
People come to you mainly through referral. Will a good website really make any difference to your sales pipeline? Here’s why it’s worth bothering with your website even if sales are good.
A love letter to our kind of people
Running your own business is a great adventure, but it’s far from easy. Optimistic, brave, pioneering, heartfelt, independent business owners, we salute you. Here’s why.
Lost in the Land of Content? A new visual map to set you on the path to success
Marketing with valuable content is a simple idea, but tough to make work on the ground. Here’s a helpful set of illustrated maps to chart your journey through the Land of Content and guide you to long term business success.
Have you got a positioning problem, or a marketing problem?
How well positioned is your business? Have you got a positioning problem, or a marketing problem? Take the Valuable Test and find out.
The case for valuable content – results from 7 years of blogging for Ascentor
Does blogging work for lead generation? A content marketing success story from 12 person information risk management firm Ascentor, a seemingly ordinary business using its blog to drive sales.
What do the fastest growing firms do differently? Unmissable marketing lessons from the 2018 High Growth Survey
When it comes to marketing, what do the fastest growing service businesses do differently? Fascinating research findings from Hinge Marketing’s 2018 High Growth Study.
Vision, purpose, values, voice and story. How to get them right.
Getting your strategic concepts muddled? Here’s my way of being clear whether I’m talking vision, purpose or story.
What are the most important words in your business?
Which words matter most for your business? Is it your strapline? Your ‘About’ copy? The words you use to describe what you do? Or does it go deeper than that. Here’s our view on what to prioritise.