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The single most useful thing that you can do to inform your marketing, and indeed your whole business, is to invest in customer feedback. Talk to real customers; ask them the right questions and listen hard. Here’s how.
Anyone can make a noise these days. How can you develop a clear voice that invites the right people to listen and take notice? If you’re searching for your content marketing voice, start with these questions.
A manifesto is shorthand for ‘good business and content marketing practice.’ It says ‘this is a business with meaning; these people get it.’ Here’s how to write a meaningful manifesto that sets your business apart.
If you want to make your business stand out in a crowded market, get clear on your perspective. Here’s why this matters and how to uncover your unique point of view.
‘Know your customer’ is one of the key early stages of the content strategy process. How well do you know yours? Try Valuable Content’s ideal customer exercise.
What are the steps you need to take to make content marketing work? Here’s the story of B2B change consultancy Project One & tips from Content Director Geoff Mason.