The power of illustration (or how stock shots are killing your content)
Our most recent blog post, illustrated with the finished version of the image above, has been flying round the web this week. That post has something in […]
The Valuable Content blog
90% answers to content and marketing questions, 10% guest posts and rants, our blog is more jam packed with fruity goodness than a WI jam stall.
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Yes, but what IS valuable content?
What is valuable content? This question was put to us by a new client, and it’s pulled us up in our tracks. After writing the […]
How to get 85% more content out of the door each month
According to a recent study, ‘producing enough content‘ is one of the top marketing challenges facing B2B firms. Everyone is so busy these days – […]
7 reasons why copywriters should not blog
The death of blogging was announced by Andy Maslen during a panel discussion at the Professional Copywriters’ annual conference today. Blogging, he suggested, was a […]
How to write headlines that make people read your content
Did that headline get your attention? I hope it did. Writing effective headings is not easy. This one is very much of the “it does […]
Opt-in or opt-out – what’s the best approach for your email newsletter?
So you have decided to start an email newsletter. Smart move. Email marketing is still one of the very best ways to keep in touch […]