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Campaignable content is high value and highly targeted. It’s not a new idea, rather it’s where old-fashioned sales campaigns meet newfangled content marketing. Here’s what it looks like and why you need it.
There is so much to learn from Velocity Partners. We love their content for its attitude as well as its production value. It flies around the web powered by its own chutzpah.
Pull vs. push, inbound vs. outbound, marketing vs. sales, new vs. old – business development is fraught with tension these days isn’t it. Does it […]