Why content marketing would never work on The Apprentice
The Apprentice is back. Brimming with bad behaviour, ridiculous posturing, and unbelievably awful one-liners, (fave so far ‘There are no ‘i’s in team, but there […]
The Valuable Content blog
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7 things I’ve learned about content marketing
Musings of a content marketing newbie, including why online guru Seth Godin is wrong! Lucy Rodrick is a super-smart history undergraduate student from Bristol University […]
Why valuable content is the gift that keeps on giving
Like all good gifts, valuable content takes a lot of thought. But it’s worth it. Why creating something extra special will repay your efforts.
Content marketing isn’t rocket science
Every day the world of content marketing is generating new headlines and statistics and reports. You might be forgiven for thinking that it’s a terribly […]
The anatomy of a failed content marketing project
Most people will talk about their success stories when it comes to content marketing. Here’s why a content marketing project went wrong.