Out with the new – why ‘most popular’ beats ‘brand new’ in the content stakes
Be your own content curator. Remember: the posts that get the biggest hits aren’t always the newest ones. ‘Most talked about’ is a great category to share.
The Valuable Content blog
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Barriers to blogging – the curse of Imposter Syndrome
The Imposter Syndrome holds back many would-be brilliant bloggers. Here’s how to deal with it, get over it, and start blogging.
Focus, focus, focus – content, marketing & the power of niche
The businesses that win in the digital age are the ones that have the greatest relevance to their target audience. They are the ones that […]
Five ways to miss the content marketing bus
There’s no doubt about it, the business world has woken up to marketing with valuable content as a way of attracting leads and boosting sales. […]
Content rules, but any old content won’t do
No doubt about it, content marketing is big news this year. Ogilvy is calling 2013 ‘the year of content marketing‘; Forbes heralds this as ‘the […]