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Valuable Content Award for Finisterre: the cold water surfing people

Valuable Content Award for Finisterre: the cold water surfing people

by | Dec 27, 2013 | Message, story & positioning, Valuable Content Award

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The last Valuable Content award of 2013 goes to disruptive surf brand Finisterre, for a beautiful website and a beautiful story. Finisterre are not competing in a crowded marketplace. Instead they’ve forged ahead of the pack and invented a whole new category.

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