7 reasons why copywriters should not blog
The death of blogging was announced by Andy Maslen during a panel discussion at the Professional Copywriters’ annual conference today. Blogging, he suggested, was a […]
The Valuable Content blog
90% answers to content and marketing questions, 10% guest posts and rants, our blog is more jam packed with fruity goodness than a WI jam stall.
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Bored with content marketing?
You know when you say a word too many times, or stare at a word too long it starts to dissolve and become meaningless? That’s […]
What is content strategy?
Content strategy is the phrase of the moment. Every web project needs one, but what exactly is a content strategy? This post gives our definition and a whistle stop guide to our process.
Can valuable content turn professional marketers into happy campers?
If you want to get found and loved you need to answer the questions your clients are asking. The vast majority of searches, whether they […]
Paddle boarding: lessons in life – and content marketing – from SUP Lanzarote
Sharon and I were lucky enough to be asked to talk at Sands Beach, a very clued-up resort in Lanzarote this week. Our job was […]