What is your crusade?
Great businesses have a clear purpose; something bigger than just revenue or profit; certainly something better than what was there before. For me this is […]
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by Sonja Jefferson | Jun 11, 2008 | Message, story & positioning
Great businesses have a clear purpose; something bigger than just revenue or profit; certainly something better than what was there before. For me this is […]
by Sonja Jefferson | May 5, 2008 | Marketing & business development, Message, story & positioning
Tags: audio logo, Describing your offer, your services
“SO, WHAT DO YOU DO?” If a potential customer asks you to describe what you do, what do you say? In my experience, the usual […]