Don’t be different, be better
Huge marketing budgets and minds are expended on trying to articulate a business’ point of difference. There is a widely held belief that clients will […]
The Valuable Content blog
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Make your offer crystal clear
It’s the one thing that holds so many companies back, and it comes up time and time again. It seems obvious yet it ties people […]
Ask your clients for feedback
Are you looking for clarity on what you do? Everyone talks about knowing what your customers want and putting their needs at the heart of […]
Narrow your niche for more leads
Struggling to position your company effectively and generate leads? Step back. Stick your stake in the sand and target your marketing efforts at a particular niche. This […]
Emotion, not logic will get your message across
Valuable Content associate and message master Jim O’Connor shows you how to get your message not just heard, but accepted: “When marketing your business, are you […]
One simple step to better marketing: ASK YOUR CUSTOMERS
In December, most small business owners snatch some time in between signing Christmas cards to think back over the year and assess how the business has fared. You’ll check […]