Are your adverts getting in the way?
Is there anything more annoying than finding some great content only to be faced with an avalanche of adverts you are forced to sit through […]
The Valuable Content blog
90% answers to content and marketing questions, 10% guest posts and rants, our blog is more jam packed with fruity goodness than a WI jam stall.
Help yourself. Tuck in. And if you'd like to get your hands on even fresher updates, sign up to the Valuable Content Club and enjoy them hot out of the oven.
Why should I give my knowledge away for free?
The Valuable Content Marketing approach means producing content that provides independent value to those who receive it, whether or not they choose to buy from […]
Where does content fit in a Watertight Marketing plan?
A guest post by Bryony Thomas Every single marketing investment can, and should, be justified on its contribution to long-term sales results. I call it […]
Are you a marketing zombie?
Forget vampires and werewolves, in the world of marketing there are scarier ghouls on the block. Especially for Halloween, here are five things that make […]
Should sales follow up content marketing?
The scenario: A few weeks back a friend sent me a link to a short guide on content marketing. I’ll read anything on this subject […]
Marketing Trends at the British Library
Sharon and I are proud to have been part of a new marketing event run by our publishers Kogan Page last week. Marketing Trends at […]