Don’t be different, be better
Huge marketing budgets and minds are expended on trying to articulate a business’ point of difference. There is a widely held belief that clients will […]
The Valuable Content blog
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Stop it with the self-promotion: put your customers first
If there’s one thing I’ve learned about marketing over the years it is this. As proud as you may be of your company / product […]
Do marketing and sales work together in your business?
Marketing’s role is to draw more leads into your firm, and the Sales team needs to convert those leads into business. Sounds straightforward, so working […]
5 vital things that every business needs and valuable content delivers
So buyer expectations have changed, and businesses need to find different ways of reaching out to clients and customers. If your business is to succeed […]
Are you still selling like it’s 1992?
Business development 1990s style It’s the early 1990s. Britain is run by banker John Major and Clinton clutches victory in the US. Smokers get the […]
Why interruption marketing is worse than a waste of time
Interruption marketing is a lost cause. Here’s why you need to focus on great content instead. Scenario 1 I need a new phone. I ask […]