Feel-good marketing
Is that possible? Marketing that makes you feel good? Many people feel a bit uncomfortable around the idea of marketing. Some go further and positively […]
The Valuable Content blog
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Content marketing – the view from the sales department
This is the 2nd in our series of posts on selling in the age of content marketing. Trevor Lever is a sales trainer committed to […]
Content marketing and the forgotten sales person
Marketing vs. sales, sales vs. marketing – will we ever find a way to bridge that divide? Even with the advent of the ‘new’ approach […]
Not more clients, but the right ones
I’ll let you in on a secret. All this time we’ve been telling you how creating valuable content will win you more clients, but that’s […]
Why we hate Valentine’s Day
Sitting at a table for two on the evening of February 14th ought to be romantic, but it very often isn’t. Just one glance across […]
Stand up and be counted. The return of the manifesto!
Belief is back When you think of a manifesto what comes to mind? Has politics soured your view of these brave public statements of aims? […]