The Valuable Content blog

90% answers to content and marketing questions, 10% guest posts and rants, our blog is more jam packed with fruity goodness than a WI jam stall.

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How do I find the right tone of voice for my communications?

by Sharon Tanton | Nov 19, 2012 | Content creation, Content marketing, Writing & creativity

Tags: Basecamp, Business communications tips, Business tone of voice, Rules for writing content

Sonja and I are excited to be giving a talk on marketing communications tonight to Basecamp – a group of Bristol University student and graduate […]

Let me entertain you

by Sharon Tanton | Oct 25, 2012 | Content creation, Content marketing, Writing & creativity

Tags: Creative content, Entertaining content, The nature of valuable content

We know from our experience of creating content at VC that entertaining stuff gets noticed. Our robot videos are watched, shared and commented on more […]

50 shades of content

by Sharon Tanton | Jul 19, 2012 | Content creation, Content marketing

Tags: Content marketing, Content options

Pushing the boundaries and coming up with new content that continues to surprise, intrigue and delight your audience can tie you in knots. So here, […]