The Valuable Content blog

90% answers to content and marketing questions, 10% guest posts and rants, our blog is more jam packed with fruity goodness than a WI jam stall.

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Valuable Content Award for Finisterre: the cold water surfing people

Valuable Content Award for Finisterre: the cold water surfing people

The last Valuable Content award of 2013 goes to disruptive surf brand Finisterre, for a beautiful website and a beautiful story. Finisterre are not competing in a crowded marketplace. Instead they’ve forged ahead of the pack and invented a whole new category.

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Valuable Content Award for Hymans Robertson – bringing the ‘feel good factor’ to professional marketing

Valuable Content Award for Hymans Robertson – bringing the ‘feel good factor’ to professional marketing

Workplace pensions advisers Hymans Robertson throw out the old professional services marketing rulebook once and for all. Their bold, imaginative and totally integrated content campaign has brought in unprecedented amounts of new business.

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Valuable Content Award for F-works – and their F-words campaign

Valuable Content Award for F-works – and their F-words campaign

Our award goes to Bristol-based Finance Directors F-works for their imaginative and collaborative content, pulled together in their redesigned and content rich website. They pump personality into a subject that could be drier than dry, and love the way they use their content a way to build a community first rather than broadcast sales messages.

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