by Sonja Jefferson | Dec 27, 2013 | Message, story & positioning, Valuable Content Award
Tags: Ernie Capbert, Finisterre, Simon Sinek, Valuable Content Award
The last Valuable Content award of 2013 goes to disruptive surf brand Finisterre, for a beautiful website and a beautiful story. Finisterre are not competing in a crowded marketplace. Instead they’ve forged ahead of the pack and invented a whole new category.
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by Sonja Jefferson | Oct 31, 2013 | Marketing & business development, Valuable Content Award
Tags: Hymans Robertson, Mr Feelgood campaign, professional services marketing, Valuable Content Award
Workplace pensions advisers Hymans Robertson throw out the old professional services marketing rulebook once and for all. Their bold, imaginative and totally integrated content campaign has brought in unprecedented amounts of new business.
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by Sonja Jefferson | Sep 30, 2013 | Content marketing, Valuable Content Award
Tags: helpful marketing, Toby Duckett, Valuable Content Award
Meet Toby Duckett: a man on a mission Websites age — sometimes at an alarming rate. Content gets stale and layouts lose their appeal. As […]
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by Sonja Jefferson | Jul 29, 2013 | Content marketing, Valuable Content Award, Websites
Tags: Hiut Denim, Hiut Denim content marketing, Valuable Content Award Winner, Valuable content marketing case study
We are massive fans of the Hiut Denim company and strongly suspect we’re not alone in this – what a story they tell! There is much we can all learn from their approach to content.
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by Sharon Tanton | Jun 27, 2013 | Content marketing, Valuable Content Award
Tags: Be Human, Chris Brogan, MDC Course, Valuable Content Award, Valuable Content Award for Chris Brogan, Valuable Content Award Winner
Valuable Content Award this month goes to Chris Brogan, CEO and President of Human Business Works. Get the inside track on Chris’s award winning approach to content here.
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by Sharon Tanton | May 28, 2013 | Valuable Content Award
Tags: B2B content marketing case study, content marketing case study, F-words, F-Works, Steve King, Valuable Content Award
Our award goes to Bristol-based Finance Directors F-works for their imaginative and collaborative content, pulled together in their redesigned and content rich website. They pump personality into a subject that could be drier than dry, and love the way they use their content a way to build a community first rather than broadcast sales messages.
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