Barriers to blogging – the curse of Imposter Syndrome
The Imposter Syndrome holds back many would-be brilliant bloggers. Here’s how to deal with it, get over it, and start blogging.
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Five reasons smart people find blogging intimidating. And five ways to tame blogging fears.
You understand the theory that creating the kind of content your clients are looking for is a good way to show your expertise and pull […]
Are you talking to me? How to pull people closer with your writing.
Writing strikes a chord when the writer seems to encapsulate something you were thinking already. They capture an idea that was swirling around in your mind, and they skewer it perfectly. That’s it, you think! That’s what I meant to say! That’s what I need to do!
How good content design turns visitors into fans
We love great web content, as you know! But we also know that every web page or email newsletter has to work very hard to […]
Infographics: I wanna tell you a story…
Infographics are everywhere. The best examples of this increasingly popular type of visual content are not only aesthetically pleasing — they convey information that makes […]
How do I find the right tone of voice for my communications?
Sonja and I are excited to be giving a talk on marketing communications tonight to Basecamp – a group of Bristol University student and graduate […]