The Valuable Content blog

90% answers to content and marketing questions, 10% guest posts and rants, our blog is more jam packed with fruity goodness than a WI jam stall.

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The “Secret” to Writing Outrageously Good Web Copy

by Guest Writer | Jun 28, 2013 | Content creation, Websites, Writing & creativity

Tags: Enchanting Marketing, Henneke Duistermaan, How to write good web copy, Writing for the web

Writing seductive web copy is a brilliantly useful skill. We’re delighted to introduce Henneke Duistermaan of Enchanting Marketing, who’s written us this excellent blog that […]

A beginner’s guide to marketing automation

by Guest Writer | May 22, 2013 | Content marketing, Marketing & business development, Websites

Tags: automation and valuable content, content marketing automation, Ian Brodie, Jason Mlicki, marketing automation, Rattleback

After content marketing, marketing automation is probably the hottest topic in B2B marketing this year. But, while the concept of marketing with valuable content is […]

The 80/20 rule of content

by Sonja Jefferson | Feb 27, 2013 | Content marketing, Websites

Tags: 80:20 rule of content creation, Valuable content vs. sales content, Website content, What sort of content do you need on your website

We’re assuming that when it comes to your website, you’re clear that you should be sharing content that’s valuable to your audience. That’s why you’re […]