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The single most useful thing that you can do to inform your marketing, and indeed your whole business, is to invest in customer feedback. Talk to real customers; ask them the right questions and listen hard. Here’s how.
We believe that understanding your clients is the foundation of all good business strategy. Many of our valued clients use a regular feedback process to […]
In December, most small business owners snatch some time in between signing Christmas cards to think back over the year and assess how the business has fared. You’ll check […]