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When it comes to creating content that people value and respond to, the most critical factor is its TONE. Matt Barr of actions sports agency All Conditions Media understands this better than most. Here’s how he helped Nokia to get the tone of their content right.
The last Valuable Content award of 2013 goes to disruptive surf brand Finisterre, for a beautiful website and a beautiful story. Finisterre are not competing in a crowded marketplace. Instead they’ve forged ahead of the pack and invented a whole new category.
Workplace pensions advisers Hymans Robertson throw out the old professional services marketing rulebook once and for all. Their bold, imaginative and totally integrated content campaign has brought in unprecedented amounts of new business.
Meet Toby Duckett: a man on a mission Websites age — sometimes at an alarming rate. Content gets stale and layouts lose their appeal. As […]
Valuable Content Award this month goes to Chris Brogan, CEO and President of Human Business Works. Get the inside track on Chris’s award winning approach to content here.