Learn from our Valuable Content Award Winners
Great content deserves prizes. We reward companies who consistently produce outstanding content with a Valuable Content Award. Winners get a coveted VC Award badge to display on their site (plus a real badge to wear). You get the lowdown on their approach and tips to help you get your content and marketing right. Here are their stories. Enjoy!
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Valuable Content Award goes to Martha, age 9
So this is the last Valuable Content Award for 2012. We've showcased some great websites this year: from professional firms to design agencies, fitness to flooring; from giants like Intel to one man bands. This month we are delighted to present the award to our...
Valuable Content Award for novel website
We are delighted to present this month's Valuable Content Award to the website of new novel Remember to Breathe. Written by Simon Pont and published by intrepid new publishing company Urbane Publications the novel tells the story of unhinged but strangely...
Novatech wins Valuable Content Award for very sociable social media
As many of you Twitterites will recognise, most company Twitter feeds are fairly soulless places. At the very bad end they are nothing more than a list of self-promoting sales messages; better, but still fairly uninspiring are the ones with a list if links to their...
Base Structures wins July’s Valuable Content Award
Every month we award an outstanding company with a Valuable Content Award. To win, your website must be genuinely useful to its target audience AND generate consistent results for the business. This month's winning website from tensile fabric specialists Base...
A tale of two job boards: a valuable content marketing case study
No doubt about it: focusing your marketing efforts on sharing valuable content will transform your business development capability, but it delivers wider business benefits too. Here is a story of how a valuable approach to marketing has helped one company to achieve...
How Conscious Solutions uses valuable content for sales success
Valuable content will draw leads to your business. It is a highly effective ‘pull’ or ‘inbound’ strategy but the benefit doesn't stop there. It's an equally effective ‘push’ or ‘outbound’ marketing approach, one that your sales teams can use to open new sales...
How Endurancelife attracted 15,000 Facebook fans in 12 months
A valuable content case study showing how UK endurance sports business Endurancelife has grown a huge Facebook following that is driving business growth. To be honest, I'm a rubbish runner but there's nothing I like more than scrambling along a rugged South West...
Confessions of a convert to content marketing
Jim O'Connor is one of the most talented copywriters I know. He has been writing copy for about 20 years and only came across the concept of writing “content” relatively recently. At first he hated the whole idea – he felt it went against the grain of everything he...
Learn from Mel Lester: our Golden Valuable Content Award winner for 2011
The Valuable Content Awards launched just over a year ago and we've uncovered some real content heroes in that time. To win an award your website needs to be packed with helpful, authentic content, written with passion, presented with the user in mind. We only verify...
Content case study: from launch to ideal client in six weeks
Yoke is a new design studio. Run by Jay Bigford and Alister Wynn here at Spike Island, the company is six weeks old today and it’s looking like a runaway success. In just six weeks they have landed their dream client, have just about all the work they can handle with...
Is your content award-worthy?
To win a Valuable Content Award you need to continuously create and share helpful, authentic content, written with passion, presented with the user in mind. We only verify content that’s genuinely useful to its intended audience and valuable to the business too.