Ask your clients for feedback
Are you looking for clarity on what you do? Everyone talks about knowing what your customers want and putting their needs at the heart of […]
The Valuable Content blog
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Does your business book idea have legs?
One of my Twitter contacts asked this question yesterday and a very good question it is too. Many people have an idea for a book, […]
Narrow your niche for more leads
Struggling to position your company effectively and generate leads? Step back. Stick your stake in the sand and target your marketing efforts at a particular niche. This […]
Writing a business book is a smart marketing move
What type of marketing collateral have you created for your business? If you are like most businesses you will have a website, some case studies, […]
Stock and flow: the master metaphor for your content
“There’s a place for shallow, and a place for deep. Twitter is shallow; blogs are deeper. Articles are deeper yet. Or books—books are real deep.” […]