by Sonja Jefferson | May 2, 2017 | Content creation, Content marketing
Tags: Content planning checklist, valuable content checklist, valuable content marketing tool
Quick content planning checklist to use for your blogs, newsletters and other content, to help you decide which ideas are worth investing in, and which to park. This will save you time!
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by Sharon Tanton | Mar 20, 2017 | Content marketing, Marketing & business development
Tags: Ask your customers, Content marketing 3 acts, content strategy, Digital marketing, Land of Content Map, website platform
Think of your journey to successful content marketing as a three act play. Here’s an illustrated guide to the whole performance, from exploration to continuous content party – and a business you’re proud to run.
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by Sonja Jefferson | Mar 8, 2017 | Content marketing, Marketing & business development
Tags: Content marketing fails, Content marketing strategy, random acts of content
Are you culpable of Random Acts of Content? What can you do to get your marketing back on track? The answer is to document your strategy & stick to it. Focus your energy where it will reap most reward. Learn how.
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by Sharon Tanton | Jan 13, 2017 | Content marketing, Message, story & positioning
Tags: Content marketing, differentiation, Voice
Anyone can make a noise these days. How can you develop a clear voice that invites the right people to listen and take notice? If you’re searching for your content marketing voice, start with these questions.
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by Sonja Jefferson | Jan 4, 2017 | Content marketing
Tags: Content marketing goals, Content marketing strategy, content strategy
Kick off your content thinking for the year by setting clear, motivating goals. What do you want your content to do for you and why? Here are 7 surprising content marketing goals to consider.
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by Sonja Sharon | Dec 2, 2016 | Content marketing
Tags: best content marketing, content marketing ROI, content ROI, most read blogs, newsletters, top ten blogs
At the end of the year it’s useful to step back and look at the big picture. When it comes to content, what went well, and what bombed? Here’s a review Valuable Content’s best and worst performing content of 2016. Big lessons to take away.
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