What kind of content marketing learner are you?
When it comes to learning content marketing there many options open to you – from reading a good book to learning online. What kind of content marketing learner are you?
The Valuable Content blog
90% answers to content and marketing questions, 10% guest posts and rants, our blog is more jam packed with fruity goodness than a WI jam stall.
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How to create meaningful content in a sea of ‘meh’
Content, content everywhere. How do you make stuff that matters? Here are some useful ideas to help you create content that connects in an overcrowded digital world.
From knowledge to content – Valuable Content Award for change experts Project One
UK change specialists Project One have embedded content marketing as a growth strategy and it’s driving fantastic results. A very hard-won Valuable Content Award for Geoff Mason and the team.
What does your ideal customer look like?
‘Know your customer’ is one of the key early stages of the content strategy process. How well do you know yours? Try Valuable Content’s ideal customer exercise.
How to make marketing-led change happen – a B2B content marketing case study
What are the steps you need to take to make content marketing work? Here’s the story of B2B change consultancy Project One & tips from Content Director Geoff Mason.
Content marketing for start ups: 7 lessons from fintech success story Wealth Horizon
How start up Wealth Horizon used content marketing to launch the new digital business. Big lessons for other start ups to learn from too.