by Sonja Jefferson | Sep 6, 2016 | Marketing & business development
Tags: B2B selling, Principles of effective communication, Valuable principles, Writing sales proposals
If you really want to inspire, motivate and persuade with your sales proposals then try following the 10 valuable principles. Use them to up your win rate, and make proposal writing less of a drag.
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by Sonja Sharon | Jul 21, 2016 | Content marketing, Marketing & business development, Pub School
Tags: content marketing training, Group learning, Pub School
End of year report for Valuable Content’s Pub School Programme. What does Pub School do for a business? Quite a lot it turns out. Here’s what we’ve witnessed in our first year as content marketing landladies!
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by Sonja Jefferson | Jul 2, 2016 | Marketing & business development
Tags: Jane Northcote, New business development, Sales, selling with content, Trust-based selling
New business development is an age old business challenge, one that’s occupied me for all my working life. Here are a few things I’ve learned along the way to help you finally get it cracked.
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by Sonja Sharon | Jun 30, 2016 | Marketing & business development
Tags: Brexit, Charles H. Green, trust-based marketing
As the Brexit campaign showed, words have huge power. But to rebuild trust we need more than words. Here’s how to take reliable, truthful ACTION to sustain your business in troubled times.
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by Sharon Tanton | Mar 9, 2016 | Content marketing, Marketing & business development, Message, story & positioning
Tags: customer persona, Ideal customer, Know your customer
‘Know your customer’ is one of the key early stages of the content strategy process. How well do you know yours? Try Valuable Content’s ideal customer exercise.
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by Sonja Jefferson | Mar 9, 2016 | Content marketing, Marketing & business development, Message, story & positioning
Tags: B2B content marketing case study, content marketing case study, Geoff Mason, Project One
What are the steps you need to take to make content marketing work? Here’s the story of B2B change consultancy Project One & tips from Content Director Geoff Mason.
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