Novatech wins Valuable Content Award for very sociable social media
As many of you Twitterites will recognise, most company Twitter feeds are fairly soulless places. At the very bad end they are nothing more than […]
The Valuable Content blog
90% answers to content and marketing questions, 10% guest posts and rants, our blog is more jam packed with fruity goodness than a WI jam stall.
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Base Structures wins July’s Valuable Content Award
Every month we award an outstanding company with a Valuable Content Award. To win, your website must be genuinely useful to its target audience AND generate consistent […]
A tale of two job boards: a valuable content marketing case study
No doubt about it: focusing your marketing efforts on sharing valuable content will transform your business development capability, but it delivers wider business benefits too. […]
How Conscious Solutions uses valuable content for sales success
Valuable content will draw leads to your business. It is a highly effective ‘pull’ or ‘inbound’ strategy but the benefit doesn’t stop there. It’s an equally […]
How Endurancelife attracted 15,000 Facebook fans in 12 months
A valuable content case study showing how UK endurance sports business Endurancelife has grown a huge Facebook following that is driving business growth. To be […]
Confessions of a convert to content marketing
Jim O’Connor is one of the most talented copywriters I know. He has been writing copy for about 20 years and only came across the […]