How to create a lead generating, high performance website
A guest post by marketing strategist Sean McVey of Hinge Marketing Professional services firms are changing the way they think about and use websites. Not […]
The Valuable Content blog
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Stock and flow: the master metaphor for your content
“There’s a place for shallow, and a place for deep. Twitter is shallow; blogs are deeper. Articles are deeper yet. Or books—books are real deep.” […]
But what About Us? Tips for your ‘About Us’ page
Chances are the most viewed pages on your website are About Us and your client list. Who are you, and who trusts you with their […]
Pack your website full of value
The company website is a niggling thorn in the side of many a business owner, with investment often yielding only disappointing results. “The website looks great and describes our services […]
Does your web content pass the customer test?
Put yourself in your customer’s shoes. Does your website pass their test? Can they find the information they’re hunting for?
Don’t underestimate the power of valuable content: Ian Brodie’s story
We talk a lot about how businesses should create content for their websites that is genuinely useful to their customers. “Buyer behaviour has changed,” we say: “their first […]