What is your crusade?
Great businesses have a clear purpose; something bigger than just revenue or profit; certainly something better than what was there before. For me this is […]
The Valuable Content blog
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Five questions to help you communicate what you do
“SO, WHAT DO YOU DO?” If a potential customer asks you to describe what you do, what do you say? In my experience, the usual […]
Spotlight on business blogs – reasons to take the plunge
Want to be seen as an expert in your field? Traditionally, you had to either hammer down the door of a well-read industry magazine or […]
How to market your services with written content
Selling professional services is tough. With no physical ‘product’ to demonstrate it is really hard to prove your unique expertise and set yourself ahead of […]