by Sharon Tanton | Feb 5, 2016 | Writing & creativity
You want your writing to feel like the conversation with a friend, not a lecture from a distant expert. So how do you do that? How can you write so that readers stick with you?
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by Sharon Tanton | Jan 28, 2016 | Content marketing, Social media
Tags: Content marketing strategy, social media strategy
Social media strategy or content strategy? Some people will argue that they’re one and the same thing, but we see them differently. Here’s why, and where to get started.
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by VC | Jan 20, 2016 | Content marketing, Marketing & business development
Tags: Ann Handley, Chris Brogan, Chris Thurling, Doug Kessler, Ernie Capbert, Fiona Campbell-Hayes, Henneke Duistermaat, Ian Sanders, James Ray, Joe Pulizzi, John Beckley, Marketing trends 2015, Tim LeRoy
Crystal balls and magic wands – our expert friends give their hopes and predictions for marketing in 2016.
So what’s on the cards for this year? Chris Brogan, Ann Handley, Doug Kessler and co give their views.
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by Sonja Jefferson | Jan 7, 2016 | Content creation
Tags: Ask your customers, Content marketing strategy, why
Better content means greater business success but how do you take action to up your content game? How do you turn this into the year where the right content helps your business to fly? Three simple exercises to help you create better content.
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by Sonja Jefferson | Dec 23, 2015 | Content marketing, Valuable Content Award
Tags: Radix Communications, Valuable Content Award
Radix Communications is a Falmouth-based writing agency whose content is winning them friends and copywriting work from B2B technology businesses throughout the land.
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by VC | Dec 18, 2015 | Marketing & business development
Sonja and Sharon witnessed a lot of change for Valuable Content 2015. Here are a few big lessons we take from this year into the next. Perhaps some threads that resonate with your 2015 too. What a year!
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by Sonja Jefferson | Dec 9, 2015 | Content marketing
Tags: Content marketing, Most valuable content 2015
We’ve seen some fabulous content this year, but what content has proved most valuable and why? As 2015 draws to a close we decided to put this question to a few of our favourite content creators.
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by Sharon Tanton | Nov 10, 2015 | Content marketing
Tags: content marketing skills and attributes
Millions of words have been written about the crucial sharp-edged skills that help digital marketers but far less is said about the softer skills. Here are 6 squishy, less easy to define but equally important qualities which all good content marketers share.
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by Sharon Tanton | Oct 21, 2015 | Content marketing
Tags: content marketing map, Content marketing pitfalls, land of content
Where are you on your content marketing journey now? Here’s a handy map and guide. Avoid the pitfalls on the road to success, for a fast track path to valuable content nirvana and Bountiful Bay.
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