90% answers to content and marketing questions, 10% guest posts and rants, our blog is more jam packed with fruity goodness than a WI jam stall.
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Having a few metaphors up your sleeve is a short cut to making your writing warmer and more memorable. But how do you write a good one, and how do you use them to best effect in your content?
When it comes to learning content marketing there many options open to you – from reading a good book to learning online. What kind of content marketing learner are you?
Content, content everywhere. How do you make stuff that matters? Here are some useful ideas to help you create content that connects in an overcrowded digital world.
UK change specialists Project One have embedded content marketing as a growth strategy and it’s driving fantastic results. A very hard-won Valuable Content Award for Geoff Mason and the team.
‘Know your customer’ is one of the key early stages of the content strategy process. How well do you know yours? Try Valuable Content’s ideal customer exercise.
What are the steps you need to take to make content marketing work? Here’s the story of B2B change consultancy Project One & tips from Content Director Geoff Mason.
How start up Wealth Horizon used content marketing to launch the new digital business. Big lessons for other start ups to learn from too.
SEO, website, social media, content marketing, paid advertising? When it comes to digital marketing, what are small business top priorities this year? Survey results here.
Content marketing is all the rage but it’s not easy to get it right. Here are 37 ways to cock up your content marketing big time. Find another path!