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When it comes to creating content that people value and respond to, the most critical factor is its TONE. Matt Barr of actions sports agency All Conditions Media understands this better than most. Here’s how he helped Nokia to get the tone of their content right.
What is valuable content? This question was put to us by a new client, and it’s pulled us up in our tracks. After writing the […]
It’s good to be able to vary your copy style – different styles for different tasks. Deep level service pages or white papers, for example, are […]
Getting the right tone of voice for your communications and content is one of the trickiest aspects of business writing. It’s very easy to get […]
I’m writing this from my bed in the Premier Inn, with a misty view over the Albert Dock in Liverpool. It’s 6am, and I really […]
According to a recent study, ‘producing enough content‘ is one of the top marketing challenges facing B2B firms. Everyone is so busy these days – […]
One of the things we hear a lot is “it’s easy for you to write a blog, you’re a writer. I work in IT/law/accountancy – […]
Content, content everywhere – it’s easy to feel overwhelmed by the sheer volume of it all, and by the scale of the task of trying […]
This month’s Valuable Content Award goes to one very special person at the Environment Agency, Alan Atkin aka AlanBarrier. As Britain faced a winter of flooding, Alan’s tweets made an extremely difficult time that bit easier.