The power of illustration (or how stock shots are killing your content)
Our most recent blog post, illustrated with the finished version of the image above, has been flying round the web this week. That post has something in […]
The Valuable Content blog
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Planning your content marketing A-Team
A couple of years ago the question people were asking us is ‘what is content marketing?‘ Now the question is more likely to be ‘how […]
Content marketing and the Bank of Trust
This is the third post in our series on selling with content. Introducing copywriting supremo Andy Maslen. Here Andy looks at an important question for every […]
Valuable Content Marketing wins international Small Business Book award
We’re thrilled to let you know that the Valuable Content Marketing book has won the Community Award for marketing book of the year in the […]
Feel-good marketing
Is that possible? Marketing that makes you feel good? Many people feel a bit uncomfortable around the idea of marketing. Some go further and positively […]
Valuable Content Award for Velocity – for unbelievably confident B2B content
There is so much to learn from Velocity Partners. We love their content for its attitude as well as its production value. It flies around the web powered by its own chutzpah.
Content marketing – the view from the sales department
This is the 2nd in our series of posts on selling in the age of content marketing. Trevor Lever is a sales trainer committed to […]
Content marketing and the forgotten sales person
Marketing vs. sales, sales vs. marketing – will we ever find a way to bridge that divide? Even with the advent of the ‘new’ approach […]
Not more clients, but the right ones
I’ll let you in on a secret. All this time we’ve been telling you how creating valuable content will win you more clients, but that’s […]