The Valuable Content blog

90% answers to content and marketing questions, 10% guest posts and rants, our blog is more jam packed with fruity goodness than a WI jam stall.

Help yourself. Tuck in. And if you'd like to get your hands on even fresher updates, sign up to the Valuable Content Club and enjoy them hot out of the oven.

Why we hate Valentine’s Day

by Sharon Tanton | Feb 9, 2014 | Marketing & business development

Tags: Valentine's day content marketing

Sitting at a table for two on the evening of February 14th ought to be romantic, but it very often isn’t. Just one glance across […]

Valuable Content Award for the crazy LINGsCARS.com website

by Sonja Jefferson | Feb 3, 2014 | Valuable Content Award, Websites

Tags: award for LINGsCARS, Ling Valentine, LINGsCARS website

We are delighted to present a Valuable Content Award to the inimitable Ling Valentine. Hold onto your hats people – here’s what she has to say about the crazy but super-effective LINGsCARS approach.

Stand up and be counted. The return of the manifesto!

by Sharon Tanton | Jan 28, 2014 | Marketing & business development, Message, story & positioning

Tags: Business manifesto

Belief is back When you think of a manifesto what comes to mind? Has politics soured your view of these brave public statements of aims? […]

Drive better results with a valuable content calendar

by Sonja Jefferson | Jan 27, 2014 | Content marketing

Tags: Content calendar, content calendar template, editorial calendar template

Align your content with your business goals If getting better results from your content marketing is one of your 2014 business resolutions then this post […]

Marketing trends in 2014 – predictions from the people who know

by Sonja Jefferson | Jan 4, 2014 | Content marketing, Marketing & business development

Tags: Bryony Thomas, Charles H. Green, Chris Brogan, Chris Butler, Chris Thurling, David Meerman Scott, Ernie Capbert, Henneke Duistermaat, Ian Sanders, Joe Pulizzi, marketing predictions for2014, Marketing trends for 2014, Neil J. Fletcher, Sharon Tanton, Sonja Jefferson, Terri Lucas, Tim LeRoy

As 2014 gets underway we’re taking a moment to pause and think about what the coming year has in store for businesses and marketers. Last […]

Valuable Content Award for Finisterre: the cold water surfing people

by Sonja Jefferson | Dec 27, 2013 | Message, story & positioning, Valuable Content Award

Tags: Ernie Capbert, Finisterre, Simon Sinek, Valuable Content Award

The last Valuable Content award of 2013 goes to disruptive surf brand Finisterre, for a beautiful website and a beautiful story. Finisterre are not competing in a crowded marketplace. Instead they’ve forged ahead of the pack and invented a whole new category.

The best of valuable content in 2013

by VC | Dec 19, 2013 | Content marketing

Tags: Content marketing round up of 2013

What a year! Before we say goodbye to 2013 we’d like to share some of the highlights with you, from right here and around the […]

How to get your new website right

by Sonja Jefferson | Dec 10, 2013 | Websites

Tags: Tips for a new website

Get your website right and you will win more business. But how do you go about creating the right website – one that really works for your business? 10 things we’ve learned from over 100 website projects.