90% answers to content and marketing questions, 10% guest posts and rants, our blog is more jam packed with fruity goodness than a WI jam stall.
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The last Valuable Content award of 2013 goes to disruptive surf brand Finisterre, for a beautiful website and a beautiful story. Finisterre are not competing in a crowded marketplace. Instead they’ve forged ahead of the pack and invented a whole new category.
Your business needs a story. Some good words that explain why you do what you do – a hook that helps people remember you, understand you, and talk about you to others. Here’s how to do it.
We believe that understanding your clients is the foundation of all good business strategy. Many of our valued clients use a regular feedback process to […]
In this guest post our good friend Jane Northcote, change consultant and author of Making Change Happen, explains how to turn those messages into action. You’ve […]
The businesses that win in the digital age are the ones that have the greatest relevance to their target audience. They are the ones that […]
We write a lot about the need to talk about your business in a way that’s free from jargon, in language that your clients understand. […]